Emailing receipts (eReceipts) has been helpful for both customers and stores, and more stores are starting to use them every day. Whether your store is fun or serious, your eReceipt can reflect that and take your relationship with the customer to a whole new level.
1. Reduce costs
Think about how much you spend on receipt paper at each store in a year. Thermal receipt paper is expensive, but what if you didn’t have to pay for it? By using eReceipts, you can almost get rid of the cost of receipt paper. Doesn’t every little bit help?
2. Be environmentally friendly
You already know that a lot of trees have to be cut down to make the paper for their receipts, but were you aware that many brand names of thermal receipt paper can’t be recycled? Normal paper could be recycled and used again, which keeps trees from being cut down. However, some receipt paper can’t be recycled, so more trees will have to be cut down to make more paper. eReceipts are helping to stop this cycle of waste.
3. Gather email addresses
We all get tired of all the email messages that come through our inboxes every day, so it makes sense that customers are reluctant to give salespeople their email addresses. But more and more customers expect and prefer eReceipts, and they will often give you their email address if you ask for it. Include a special offer in your eReceipt to get as many customers as possible to give you their email address. When you add a special offer to an eReceipt, the number of customers who are willing to give you their email address goes from 5% to more than 40%.
4. Promote to your current clientele
Contingent on the eReceipt solution you use, you may well be able to put ads on your eReceipt. Advertising to someone who just bought something from your store is a great way to get them to come back. A banner ad can tell the customer to shop online, go to an upcoming event, or use a sale or coupon code. Using an eReceipt to market to people who have already bought from you is one of the cheapest ways to reach a specific audience.
5. Market your social networking sites
In the past few years, social media has become a very important tool for stores. To reach new and relevant audiences, it’s important to have a lot of good followers. Making it easy for your customers to follow you on social media sites is the best way to get them to do so. If you put links to your social media on their eReceipt, they are more likely to check out your pages and look around.
6. Give the customers a reason to come back
It’s obvious that the eReceipt can be used as a marketing tool. You want customers who have shopped in your store before and liked it to come back or use your eCommerce site to do more shopping. Putting a limited-time discount on a banner ad is a great way to get a customer to come back to your store quickly. To get more customers, you could also give people something for telling a friend about your business. There are so many options!
Read more: What Is a Receipt from a Bank?
